What the heck just happened?

Hannah Serota, M.Ed, CEP

Insights from this year's record setting admissions cycle

"Scorched earth"     "Bloodbath"     "Shell shocked"


These are just some of the terms my colleagues used in a recent virtual meeting as we discussed the admission cycle that we had just experienced. While I’m not crazy about equating the college search with acts of violence, these words do capture how many people are feeling. 


I prefer to put it like this: It’s like the college admission stock market is crashing.


The 2021-2022 admissions cycle was one like no other. Applications surged, more colleges posted single-digit admit rates, and we entered a new era of enrollment management with aggressive “yield protection” practices (“yield” is the percentage of students that accept a college’s offer of admission. “Yield protection” is when colleges make admissions decisions speculating on who they think is most likely to enroll). Sure, we’ve been leading up to it for a few years, but the wheels totally came off this year and everyone felt it. Colleges felt the pressure of having to read through record-breaking numbers of applications. Students felt it in their admission decisions. Counselors felt it when we had to reevaluate what we mean when we say “safety” or “likely” school.


Here’s my take on the current state of college admissions:


IN: Get a job

Some students need to work to help their families. Others choose to work for pocket money. Regardless, part-time jobs teach independence, responsibility, and teamwork. Physically challenging work (like farm work or manual labor) and/or customer service work teaches young people how to get along with lots of different people and how to handle stressful and demanding situations. These jobs also help you learn something about others who bring very different life experiences to the workplace. All of the benefits of a job can translate into being a successful college student in and outside the classroom.


OUT: Fancy Internship

It’s not easy for high school students to get internships. Usually, they do so through their parents’ connections. Or, they pay for opportunities. Only students from highly educated, financially well-off, and perhaps influential families can secure these opportunities. Colleges see the inherent privilege of these advantages. If you do complete an internship, make sure that it is deeply connected to your interests and involves challenging tasks. Internships are no longer about checking a box to impress a college admissions person and cannot be relied upon to give students an edge in admissions.

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IN: Offices of Rejection

With the volume of applications that colleges now receive, and with the admit rates in single digits at an increasing number of colleges, the process has become even more about weeding out students. Any college with a single-digit admit rate cannot rightly call itself an office of admission anymore. 

Consider this:  At universities that receive tens of thousands of applications, admissions offices are increasingly relying on outside readers to help narrow down the applicants. Your application might not ever reach the university's full-time admissions staff.


OUT: Offices of Admission

In the “old days,” colleges looked for students to admit. There are LOTS of wonderful colleges that are still “old school” and seeking out students to admit. When a college admits more than half of its applicants, it is looking for reasons to admit. Apply to these schools and you will have a much better shot at finding a happy college home.

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IN: Early Decision

With some colleges filling 50% (or more) of their classes with Early Decision students, it’s becoming almost impossible to see a path outside of ED for many students. But, applying ED means making a commitment. Most colleges will give families early financial aid reads before applying ED. But, for families who want to shop college costs, ED takes away the ability to do so because admitted students are locked into one school. ED is a good idea for families who can afford the college’s published price. It is not an ideal option for families who need financial aid and scholarships since ED is binding and takes away the opportunity to compare financial aid packages.


OUT: Regular Decision

Even if students don’t apply Early Decision, they still need to apply Early Action or submit early in the Rolling process, if those options are available. Many colleges admit a significantly higher percentage of students who apply earlier. Gone are the days of taking all of the fall semester to work on applications. Now students must have everything ready to submit in the early weeks of their senior year.

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IN: First-generation college students and Pell-eligible students

Colleges are increasingly aware of their role and responsibility in creating opportunities for students who have traditionally been locked out of higher education. Many programs help identify and support students who have potential but not advantages. Colleges are seeking out and admitting those students at much higher percentages.


OUT: Legacies

As long as colleges have produced alumni, their children have had an edge in the college admission process. We are now seeing colleges begin to eliminate legacy preferences. Sometimes schools do this because of state mandates, like in Colorado, where legacy preference is now illegal. Sometimes these changes come when a college begins reevaluating the role of legacy admission in societal inequities. We are still at the early stages of this phenomenon, but it is definitely a trend to keep in mind. Oh yeah, and if you are a legacy, you’d better apply Early Decision if you want your status to be at all meaningful.

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IN: Out of the Box Activities

I can’t define what this means for you - if I did, it wouldn’t be out of the box! 

The point is, students who take an activity, a hobby, or an interest and develop it in some original and interesting way are going to stand out in an admissions application. Colleges want students who can delve deeply into their interests and who can approach problems in creative ways. When you figure out what this means in your life, it will impress colleges and help you find the right home away from home.


OUT: Entrepreneurs and Computer Science “Experts”

It seems like everyone became an entrepreneur during the Covid-19 pandemic. We were all stuck at home, so it made sense that students began doing innovative things right from their bedrooms. I remember the first time I encountered a student who developed a drop-ship sneaker reselling business. I thought it was cool. I don’t anymore. I’ve met too many “entrepreneurs” doing the same thing!  Built a computer from scratch? It’s not that I’m not impressed. It’s just not unique. 

Students who are truly entrepreneurial and innovative, who do something complex and original, will always impress. But, these days, truly unique ventures are harder to come by.

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IN: Pick a Lane

This one makes me sad. I hate telling students that they must apply to a major. But the fact is that at many colleges, students have to pick a major in the application stage. Sometimes this is because colleges demand to know an area of interest. Other times, it’s because the “Undecided” starting spot is too competitive. Unfortunately, at many universities, Undecided students may not be able to get through college in 4 years. Or, they may find that certain majors have enrollment caps and are therefore unavailable. Want to change your major? Be sure to ask about this before you apply. Some colleges make it difficult or impossible to switch into certain high-demand majors.


OUT: Undecided

While it is important to have a major declared on your application for many colleges, I am thankful that there are still plenty of schools that welcome Undecided students. You’ll just need to do more work building your college list to identify and target these programs.

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IN: Institutional Needs

With the huge surge in applications, colleges are in the driver's seat in a big way. They can cherry pick from the application pool to meet their own needs. What are those needs? Majors and programs, gender, geography, socioeconomic background, extracurricular pursuits, special talents. Every year colleges set priorities. Students have no idea what these priorities are. They just hope that they meet some of them.


OUT: Numbers are Enough

Having strong grades and test scores only means that you are qualified to do the work. Numbers do not drive admission decisions at selective schools anymore. It’s a given that the vast majority of students applying will be competitive on paper. Institutional fit and institutional priorities, in a very broad sense, is the driving force behind college admissions today.

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IN: Confusing Testing Policies

First, students need to know if colleges require test scores. Then, they need to figure out if they should send their scores. They are left to wonder if the college is truly test optional, or if they favor test-submitters. And, if a school favors test-submitters, is that for all applicants or only certain ones (like STEM majors)? And, are test scores required for scholarships? The range of testing policies and practices is now dizzying.


OUT: Testing is required or not

Oh, how I long for the days of straightforward testing policies! Either college required the SAT/ACT or testing was optional. Those days are gone. Now families need to make strategic decisions about which test score to send where.

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IN: Expand your college list

When students in a high school all cluster around the same college during application season, they end up competing with each other. There are close to 4,000 colleges in the United States. Students need to diversify where they apply more than ever. That way, they can discover wonderful opportunities that are not so intensely competitive.


OUT: Popular “Safeties”

This spring on TikTok, students were posting about not getting into their “safety” schools. We are seeing colleges put some of the top applicants on waitlists. We call this “yield protection.” It’s when a college is not convinced that a student will actually enroll so they hedge their bets by not admitting that student. We are rethinking what “safe” means in college admissions. In the past, I’ve wanted students to apply to two “likely” schools (my more positive terminology). For the class of 2023, I am recommending that they apply to 3 or 4 “likelies” since everything feels less predictable.

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IN: Pride in Finding Your Fit

The only way out of this mess is to focus on what’s important to you and approach college with an open mind and open heart. I still believe that there are great schools for every student who is eager to attend college. But, the key is to recognize that every college search is unique to the student going through it. I recommend tuning out the noise and spending the time necessary to explore the many wonderful higher education opportunities available…especially the ones that are still looking for reasons to admit students rather than reasons to deny them.


OUT: College Admission as a Trophy

The reality is that at the most selective colleges, it really doesn’t matter how amazing you are. These schools are operating from a place of institutional priorities, and have the ability to pick from among tens of thousands of applicants. Your education is not a trophy that you hang on a wall. It’s an experience filled with growth, challenge, joy, and self-discovery. It contains all of the ups and downs that are part of life. And what you get out of college has everything to do with what you put in.

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IN: Seeking Out Help

More and more families are making the decision to seek out professional help to navigate the college admissions process. Some focus on developing strong relationships with their high school counselors. Many turn to independent educational consultants. Either way, getting support, guidance, and coaching through the complexity of the college admissions process is decidedly IN.


OUT: Winging It

There was a time when students could look at their academic profiles relative to published college admission data. Those days are gone. College admission has become way too complex and nuanced for students to make sense of it on their own. Winging it rarely ends well.

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It’s been well over a year since colleges have been open to visitors. As more people are getting vaccinated for Covid-19, college admission offices are again looking forward to welcoming prospective students and their families to their campuses. College officials continue to be concerned about keeping their communities and prospective families safe. So before you take off for your campus visit, consider the suggestions below to ensure you make the most of your college visit. First things first A campus visit is a major component in the college search, allowing prospective students to get first-hand, up-close impressions of a college without relying on other sources such as peers, alumni, or social media. Do not worry if you cannot afford the time or money to visit a campus far from your home. Admissions officers understand that visiting campuses requires a substantial commitment of time and money that many students cannot afford. Check admission websites to figure out if campus visits are considered a form of “demonstrated interest” and may become a factor in the admission process for some students. When to visit The timing of your campus visit will depend on what is best for you and your family. Summer visits can be very effective. Admission officers and students tend to be more relaxed during the summer. You may find it more relaxing, especially if you have many academic and extracurricular obligations during the school year. Consider visiting colleges farther away from home during the summer. Your family can treat the visit as a mini-vacation by spending time in interesting nearby areas as part of the trip. And conversely, you can look and see what schools are near anywhere a vacation is planned. It will be easier to schedule visits closer to home on weekends or school breaks when you and your parents have less free time. Open house or special visit programs for large groups throughout the year can provide an equally excellent overview of academic and extracurricular options. Look on the admissions websites for specific schools you are interested in to find these programs, or Google "college open house programs" or something similar to see schools that have these programs. Before your visit Check the college or university website for times and requirements to attend tours and information sessions. Planning ahead allows the admission office to put its best foot forward to guarantee you have a good visit experience. In light of Covid-19 health precautions, many colleges will request that you pre-register before the visit or limit the number of family members who attend. Create a fairly leisurely itinerary. Avoid marathon road trips where your family is rushing off all over a region to catch an information session or tour at the next school. Although mask requirements may be relaxed in your hometown, colleges may ask you to wear a mask during your visit to campus. Bring a mask along, just in case. Check the website to make sure your academic statistics (scores, grades, GPA, courses) match the college’s admitted student profile. Does the college offer your potential major, extracurricular, and social activities? Is the size of the college a good fit for you? What is the surrounding town like? Are there local restaurants, movies, and shops nearby when you need a break from your studies? How accessible is the campus by car, plane, or train? Create a spreadsheet with statistical information about colleges that interest you. You can also create a column to record your impressions after the visit. If possible, make an appointment to speak with a faculty member, coach, music advisor, or other expert in a specialized area of interest. During your visit Take the lead in presenting yourself and asking questions. Review questions and concerns with your parents before arrival so that you and your concerns - not your parents’ - become the focus of the visit. Plan to spend extra time on campus beyond the official visit options. Usually, the group tour gives students insight into the college community, and the information session gives the official administrative view. Both views are important, but both are official representatives of the college. Drop into the snack bars and coffee shops. Find a popular spot on campus and observe student interactions. Chat casually with current students who are open to sharing their experiences. Do not base your opinion of the college on whether you like or are turned off by the tour guide. If you are far from home and getting back may be difficult, go ahead and schedule an interview at the same time, especially if the admission office highly recommends it. After your visit Compare notes with your parents while impressions are fresh. Discuss the general vibe of the community, the upkeep of facilities, new information you learned, etc. Record your general observations, pros and cons, and impressions on the spreadsheet with statistical information you prepared before the visit. Send a thank you note to your interviewer if you have an interview or an especially helpful tour guide. Continue to research by reviewing official resources published by the college or third-party websites, as well as social media and more subjective resources. If you cannot take advantage of a campus visit… Do not despair! There are plenty of ways for you to become more familiar with a college. Take advantage of online opportunities, like online chats, virtual tours, and information sessions. Arrange an interview with a local representative or alumni referred by the admission office. Attend local information sessions in your area sponsored by the college. Open your emails for admission and campus updates as you continue to scour the website for details about academic and extracurricular information. Reach out to the regional admission officer responsible for your area when you have questions or concerns about the college admission process. Or ask the admission office to match you with a current student who grew up in your area. It may be helpful to ask questions of a peer who knows your hometown and can address similar concerns. Final thoughts A campus visit is just one of many ways to get a sense of whether a college is a right match and fit for you. It is very reliable because you have first-hand experience that you can evaluate for yourself. Access as many options as you can to fairly assess a college community and its academics. Avoid relying heavily on social media and public perception, which may be skewed and not the most reliable source. Remember that public perception of a college or university is usually 20 years behind current facts. Most importantly, keep an open mind and enjoy the ride! ~Sheila Sheila Baisden is a Senior Educational Consultant with Creative College Connections in Leesburg, VA. Sheila has 35 years of experience in college admissions consulting, including holding the Director of Admissions position at Swarthmore College and Associate Director of Admissions at Rice University. In addition, she has served as director of college advising at independent schools in Delaware, Georgia, and Houston.
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