Drowning in college admissions information?

Hannah Serota, M.Ed, CEP

How to keep your head above water

Hand reaching out of water for a life preserver hanging in the air

Does this sound familiar? Your neighbor tells you how her son’s internship got him into his dream school. You're a captive audience while your dental hygienist shares every detail about her nephew’s college search. You see social media posts with “experts” guaranteeing admission to elite universities. Your friend insists that her alma mater has the best majors for your student’s future career. Even your teen is inundated with emails from hundreds of universities, all of them, apparently, a “perfect fit.”


Navigating the college admission process means sorting through enormous amounts of conflicting – and often inaccurate –  information. So here are some tips for tuning out the noise and keeping your head above water.


College has changed!

The world has radically transformed in the past 25+ years, and so have colleges! Forget what you “know” about college campuses from your young adult years. Some colleges have expanded, and others are now smaller. As colleges compete for students, they have added new majors, programs, facilities, technology, and amenities. Some campuses are practically unrecognizable. Of course, many colleges are much more selective than in prior years. Don’t be surprised if you find yourself saying, “I’d never get in today!”  I recommend keeping an open mind throughout this journey. In fact, many colleges are actually competing with each other to attract students to their campuses. This means that there are now great college options for every student!


Avoid rumors - you never know the full story

Frequently, we hear hushed conversations surrounding admissions decisions, as people can’t help but express their shock when a student was (or was not) offered admission to a particular school. Often, this shock is fueled by that notorious thief of joy — comparison! Rumors can start to fly when another friend or classmate is admitted to the same school with supposedly lower grades and test scores.


In these situations, it’s critical to remember that we never know the full story. Maybe you don’t know the student’s real grades and scores. A student with a prized acceptance letter may have applied to a major with unusual admissions criteria or had a connection with the university. That student may have been recruited to play a sport or to contribute their tremendous talent to the college’s musical ensembles.

Since there are so many parts to the college application, you’ll never know why one student was admitted, and another was not. Every time someone tells me one of these stories, I always respond that we don’t have the full story and never will. If you take these rumors with a grain of salt, you can focus on what makes
your student unique in the college application process.


Go straight to the source - ask the college

Colleges are filled with people who are happy to talk with you and answer your questions about their campus community. Most colleges post the names of the people on the admissions staff, organized by geographic region, on the school’s website. It’s their job to answer prospective students’ questions! Preferably, your teen sends the email or picks up the phone, or asks questions on the tour. Talk with your student about what’s important to them, then sit down and help them formulate some questions to ask. And have them take notes so that they don’t forget later (it’s great practice for those college classes!).


Get wonky

We all know by now that the internet is full of false and misleading information. Luckily for you, there are a few highly reliable online sources when it comes to college admissions. 


College Data is loaded with helpful information. For example, if you go to the “Admissions” tab for a particular college, you’ll find a list of the most important selection factors for that school. I use this site frequently as I work with my students, showing them things like the percentage of students who participate in fraternities and sororities, the percentage of very large classes, how many students live on campus, and valuable details about financial aid and scholarships. I highly recommend incorporating College Data into your college research.


Common Data Sets collected by each college should be your primary resource for gathering information about college admission policies and results. Rather than posting this information on a central website, colleges keep their Common Data Set reports on their individual sites. Just use an internet search engine and type in “Common Data Set” with the college name. These reports are rich with information like the differences in admit rates for Early Decision, Early Action, and Regular Decision applicants. Having this information available can make you an informed consumer throughout the application process.


Fairtest tracks college testing policies. Want to know if a college requires the SAT or ACT for admission or if they are part of the growing Test-Optional movement? Fairtest is the best source for tracking what’s going on when it comes to testing.


Use the tools available

Did you know that your child’s high school provides a portal that can be used for individualized college research and list building? Most high schools provide accounts for their students with tools like Naviance or SCOIR. These resources provide lots of college information, including admission profiles of students at your teen’s school who have been admitted (and not admitted) to individual colleges over the past few years (of course, protecting the identity of those students!). If you haven’t taken advantage of this tool yet, your student should ask their school counselors for login information.


Attend college fairs

College fairs are big events where students can interact with representatives from many institutions. These events can get crowded, so be sure to show up prepared. Bring a notepad and pen and a list of questions. There’s nothing worse than meeting the person who will be reading your student’s application and floundering in awkward silence! Fairs are a great time for students to share why particular schools excite them directly with admissions counselors. We also recommend printing out a set of labels with the student’s information to save time filling out all those interest cards. Your teen will be able to slap a label on the card and move along! Things to include: Name, Address, Phone, Email, High School, Graduation Year, and any particular majors of interest.


Know the cost - in advance

Overwhelmed by college costs? You aren’t alone! To make it all the more confusing, stated costs on a college’s website do not tell you what it will cost YOU to send your child to college. Colleges handle financial aid and scholarship packaging in lots of different ways, so it’s best to go through an estimate process for each college your teen is considering. Every college has a Net Price Calculator on its website. It will take some time to complete, but by following the steps and accurately answering the questions, you’ll get a general sense of how much you’ll be asked to pay if your child is admitted. Pro tip: If all of the site’s questions are about your finances, the calculator is determining need-based aid. If you see questions about GPA, test scores, or activities, then the college is determining potential scholarship level. Never assume that because your neighbor received a big scholarship, your teen will too. Likewise, just because someone else did not receive a scholarship does not necessarily mean you won’t. You’ll hear lots of stories about students receiving huge scholarships and others receiving none. None of that applies to you. Completing those Net Price Calculators is the best way to get a handle on what college will actually cost for YOU.


Visit colleges

We love visiting colleges. In fact, we visit dozens each year. There’s nothing like being on a campus to get a real sense of the place. By visiting, you’ll get a feeling for the campus culture and social vibe. By attending an information session and going on an official tour, you’ll have a much better idea of what the college experience will be like. It’s the single best way to learn about a college.


Not all  “experts” are created equal

We live in an age of the “expert.” Almost anyone can claim expertise about just about anything but, how do you know if someone is the expert they claim to be? Luckily, when it comes to college admission experts, there’s a way to tell those who are knowledgeable and qualified from those who are not. As you read blogs and see social media posts, check the credentials of the author. Do they work at an accredited college or university? If someone claims to be an educational consultant, do they have the proper credentials, such as membership in NACAC, IECA, or HECA? Are they a Certified Educational Planner? Before you listen to an “expert,” please make sure that the person does indeed have reputable expertise. That way, you’ll be sure you’re getting accurate and up-to-date information about the complex world of admissions.

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It’s been well over a year since colleges have been open to visitors. As more people are getting vaccinated for Covid-19, college admission offices are again looking forward to welcoming prospective students and their families to their campuses. College officials continue to be concerned about keeping their communities and prospective families safe. So before you take off for your campus visit, consider the suggestions below to ensure you make the most of your college visit. First things first A campus visit is a major component in the college search, allowing prospective students to get first-hand, up-close impressions of a college without relying on other sources such as peers, alumni, or social media. Do not worry if you cannot afford the time or money to visit a campus far from your home. Admissions officers understand that visiting campuses requires a substantial commitment of time and money that many students cannot afford. Check admission websites to figure out if campus visits are considered a form of “demonstrated interest” and may become a factor in the admission process for some students. When to visit The timing of your campus visit will depend on what is best for you and your family. Summer visits can be very effective. Admission officers and students tend to be more relaxed during the summer. You may find it more relaxing, especially if you have many academic and extracurricular obligations during the school year. Consider visiting colleges farther away from home during the summer. Your family can treat the visit as a mini-vacation by spending time in interesting nearby areas as part of the trip. And conversely, you can look and see what schools are near anywhere a vacation is planned. It will be easier to schedule visits closer to home on weekends or school breaks when you and your parents have less free time. Open house or special visit programs for large groups throughout the year can provide an equally excellent overview of academic and extracurricular options. Look on the admissions websites for specific schools you are interested in to find these programs, or Google "college open house programs" or something similar to see schools that have these programs. Before your visit Check the college or university website for times and requirements to attend tours and information sessions. Planning ahead allows the admission office to put its best foot forward to guarantee you have a good visit experience. In light of Covid-19 health precautions, many colleges will request that you pre-register before the visit or limit the number of family members who attend. Create a fairly leisurely itinerary. Avoid marathon road trips where your family is rushing off all over a region to catch an information session or tour at the next school. Although mask requirements may be relaxed in your hometown, colleges may ask you to wear a mask during your visit to campus. Bring a mask along, just in case. Check the website to make sure your academic statistics (scores, grades, GPA, courses) match the college’s admitted student profile. Does the college offer your potential major, extracurricular, and social activities? Is the size of the college a good fit for you? What is the surrounding town like? Are there local restaurants, movies, and shops nearby when you need a break from your studies? How accessible is the campus by car, plane, or train? Create a spreadsheet with statistical information about colleges that interest you. You can also create a column to record your impressions after the visit. If possible, make an appointment to speak with a faculty member, coach, music advisor, or other expert in a specialized area of interest. During your visit Take the lead in presenting yourself and asking questions. Review questions and concerns with your parents before arrival so that you and your concerns - not your parents’ - become the focus of the visit. Plan to spend extra time on campus beyond the official visit options. Usually, the group tour gives students insight into the college community, and the information session gives the official administrative view. Both views are important, but both are official representatives of the college. Drop into the snack bars and coffee shops. Find a popular spot on campus and observe student interactions. Chat casually with current students who are open to sharing their experiences. Do not base your opinion of the college on whether you like or are turned off by the tour guide. If you are far from home and getting back may be difficult, go ahead and schedule an interview at the same time, especially if the admission office highly recommends it. After your visit Compare notes with your parents while impressions are fresh. Discuss the general vibe of the community, the upkeep of facilities, new information you learned, etc. Record your general observations, pros and cons, and impressions on the spreadsheet with statistical information you prepared before the visit. Send a thank you note to your interviewer if you have an interview or an especially helpful tour guide. Continue to research by reviewing official resources published by the college or third-party websites, as well as social media and more subjective resources. If you cannot take advantage of a campus visit… Do not despair! There are plenty of ways for you to become more familiar with a college. Take advantage of online opportunities, like online chats, virtual tours, and information sessions. Arrange an interview with a local representative or alumni referred by the admission office. Attend local information sessions in your area sponsored by the college. Open your emails for admission and campus updates as you continue to scour the website for details about academic and extracurricular information. Reach out to the regional admission officer responsible for your area when you have questions or concerns about the college admission process. Or ask the admission office to match you with a current student who grew up in your area. It may be helpful to ask questions of a peer who knows your hometown and can address similar concerns. Final thoughts A campus visit is just one of many ways to get a sense of whether a college is a right match and fit for you. It is very reliable because you have first-hand experience that you can evaluate for yourself. Access as many options as you can to fairly assess a college community and its academics. Avoid relying heavily on social media and public perception, which may be skewed and not the most reliable source. Remember that public perception of a college or university is usually 20 years behind current facts. Most importantly, keep an open mind and enjoy the ride! ~Sheila Sheila Baisden is a Senior Educational Consultant with Creative College Connections in Leesburg, VA. Sheila has 35 years of experience in college admissions consulting, including holding the Director of Admissions position at Swarthmore College and Associate Director of Admissions at Rice University. In addition, she has served as director of college advising at independent schools in Delaware, Georgia, and Houston.
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